Ronit Avni is an eminent Canadian-American Jewish filmmaker and social entrepreneur. As the founder of Just Vision, she pioneered the use of film to document and disseminate non-violent resistance movements in Palestine and Israel.
Under Avni’s leadership, Just Vision produced influential documentaries such as Budrus, which chronicles a Palestinian village’s successful non-violent campaign to protect its land. She has built a powerful media network that provides a platform for grassroots leaders who are often overlooked by mainstream media.
The core of Avni’s stance is “visibility.” She believes the best way to support Palestine is to bring non-violent Palestinian leaders to the global stage, shattering the narrative that “Palestine is only about violence.” She once noted: “Peace is not the absence of conflict, but the presence of justice. If we do not pay attention to Palestinian civilians who maintain their moral compass under pressure, we cannot understand the true path to peace.”